FocusKeeper 주별 광고 지표

전체 소진비용 (Meta + ASA)

Apple Search Ads

Meta

합계 (선)

채널별 Paid Installs

ASA

Meta

Total (선)

채널별 CPI (USD)

ASA CPI

Meta CPI

전체 CPI

채널별 소진비용 (USD)

ASA

Meta

ASA / Meta 비용 비중 (%)

ASA

Meta

AppsFlyer 이벤트 — Trial / Subscribe

채널별 Trial Start

ASA

Meta

Total

채널별 Subscribe

ASA

Meta

Total

Subscribe Revenue (USD)

ASA

Meta

Total

Trial CPA (USD)

ASA

Meta

전체

Subscribe CPA (USD)

ASA

Meta

전체

⚠️특이사항

전체 소진비용 WoW 급감 (-87.5%): $876 → $110
Paid Installs WoW 급감 (-86.4%): 1,356건 → 184건

🔍문제 원인

소진비용 변화의 주 원인은 ASA (-87.5%) — Meta는 +0.0%로 상대적으로 안정적
ASA 1위 캠페인 "OWA_Generic_SKC_US_LOC" — 소진 $29 (ASA 전체의 26%), CPI $0.67
ASA "OWA_Generic_SKC_US_LOC" 소진 -87.9% ($239 → $29), CPI $0.67
ASA "OWA_Discovery-US_LOC" 소진 -88.3% ($198 → $23), CPI $0.92
ASA "OWA_Generic_NS_UK_LOC" 소진 -85.1% ($120 → $18), CPI $0.40
ASA "OWA_Generic_Pomodoro_US_LOC" 소진 -87.1% ($116 → $15), CPI $0.53
ASA 최다 소진 키워드: "pomodoro timer" (EXACT) — $19, 34건, CPI $0.56
ASA 고CPI 키워드 (평균 대비 +30% 초과): "focus" $2.43, "study timer" $1.10, "study timer" $1.30
ASA 저CPI 효율 키워드: "pomodoro timer" $0.36, "pomodoro" $0.15
ASA 전체 CPI -7.6% ($0.65 → $0.60)

🎯Next Action

설치 수 감소 추적 — 앱스토어 검색 랭킹 및 ASO 상태 점검
Meta: 소재 피로도 점검 (Frequency 지표 확인)

ASA 캠페인별

캠페인	Spend	Installs	CPI	WoW
OWA_Generic_SKC_US_LOC	$29	43	$0.67	-88%
OWA_Discovery-US_LOC	$23	25	$0.92	-88%
OWA_Generic_NS_UK_LOC	$18	45	$0.40	-85%
OWA_Generic_Pomodoro_US_LOC	$15	28	$0.53	-87%
OWA_Generic_ADHD_US_LOC	$10	19	$0.53	-87%
OWA_Branded_US_LOC	$6	16	$0.40	-86%
OWA_Generic_Focus_Timer_US_LOC	$5	2	$2.61	-87%
OWA_Probation_US_LOC	$3	6	$0.58	-92%

Meta 캠페인별

캠페인	Spend	Installs	CPI	WoW
데이터 없음

ASA 키워드 Top 12 — 최근 1주

키워드	Match	Spend	Installs	CPI
pomodoro timer	EXACT	$19	34	$0.56
pomodoro timer	EXACT	$8	23	$0.36
focus	EXACT	$5	2	$2.43
study timer	EXACT	$3	3	$1.10
adhd	EXACT	$3	0	—
study timer	EXACT	$3	2	$1.30
pomodoro	EXACT	$2	17	$0.15
timer study	EXACT	$2	1	$2.31
pomodoro	BROAD	$2	2	$0.99
focus keeper	BROAD	$2	3	$0.63
focus keeper pomodoro timer	BROAD	$2	5	$0.34
focus timer	EXACT	$1	2	$0.67